GM's new Corvette Signature Dealer Program

[C5SilverBullet]

This is what it takes to be able to sell the new Corvette. We signed up yesterday, and it is a hefty sum of money.

It does include 2 days of having the new Corvette here on the lot before production begins, and also means I get to go to Spring Mountain and drive the new car.

[Mike Mercury]

lucky; enjoy !

[SteelCityBlue]

link?

[DAB]

You have to pay money to be allowed to sell a car? Won’t that cost get passed along to the happy buyer?

[dvarapala]

Originally Posted by DAB

You have to pay money to be allowed to sell a car? Won’t that cost get passed along to the happy buyer?

A big part of the problem is the stealerships treat Corvette buyers the same way they treat Sonic buyers. If the extra investment means that the dealer is motivated to provide a better Corvette ownership experience then it's worth it.

[snide]

The cost is only $25k.

[Mike Mercury]

Program One Corvette Dealer
Send one sales specialist to Spring Mountain at a cost of $3,500
Complete all required sales and service training
Purchase Next Gen Corvette specific service tools at an approximate cost of $1,500 for existing Corvette Dealers

Program Two Signature Corvette Dealer;
Comply with the Corvette Participation Agreement
Send one Service Manager/Service Advisor to Spring Mountain
Showcased on Chevy.com as a Signature Corvette Dealer and will be able to merchandise on their dealer website
Additional opportunites
Send additional dealership personnel to Spring Mountain
Potential access to C8 Corvette Mobile Tour
The C8 Mobile Tour will have a C8 Mid-Engine Corvette, and a Corvette expert to answer any questions to assist customers on ordering their own C8
The tour will be at dealers before the C8 goes into production for retail built C8 cars.

https://www.corvetteforum.com/forums...r-program.html

[snide]

Originally Posted by Mike Mercury

Program One Corvette Dealer
Send one sales specialist to Spring Mountain at a cost of $3,500
Complete all required sales and service training
Purchase Next Gen Corvette specific service tools at an approximate cost of $1,500 for existing Corvette Dealers

If Toni's stealership can't afford this, they're doing something wrong.

Originally Posted by Mike Mercury

Program Two Signature Corvette Dealer;
Comply with the Corvette Participation Agreement
Send one Service Manager/Service Advisor to Spring Mountain
Showcased on Chevy.com as a Signature Corvette Dealer and will be able to merchandise on their dealer website
Additional opportunites
Send additional dealership personnel to Spring Mountain
Potential access to C8 Corvette Mobile Tour
The C8 Mobile Tour will have a C8 Mid-Engine Corvette, and a Corvette expert to answer any questions to assist customers on ordering their own C8
The tour will be at dealers before the C8 goes into production for retail built C8 cars.

https://www.corvetteforum.com/forums...r-program.html

This is the program that isn't cheap.

[C5SilverBullet]

Originally Posted by snide

The cost is only $25k.

After you're done paying for the extras, it is over $50,000. Just the Corvette display is $25,000 alone.

[C5SilverBullet]

Originally Posted by DAB

You have to pay money to be allowed to sell a car? Won’t that cost get passed along to the happy buyer?

Not as much as it cost to sell a Ford GT, that was nearly $150,000. Nothing gets passed to the buyer, we don't set the MSRP.

Originally Posted by Mike Mercury

Program One Corvette Dealer
Send one sales specialist to Spring Mountain at a cost of $3,500
Complete all required sales and service training
Purchase Next Gen Corvette specific service tools at an approximate cost of $1,500 for existing Corvette Dealers

Program Two Signature Corvette Dealer;
Comply with the Corvette Participation Agreement
Send one Service Manager/Service Advisor to Spring Mountain
Showcased on Chevy.com as a Signature Corvette Dealer and will be able to merchandise on their dealer website
Additional opportunites
Send additional dealership personnel to Spring Mountain
Potential access to C8 Corvette Mobile Tour
The C8 Mobile Tour will have a C8 Mid-Engine Corvette, and a Corvette expert to answer any questions to assist customers on ordering their own C8
The tour will be at dealers before the C8 goes into production for retail built C8 cars.

https://www.corvetteforum.com/forums...r-program.html

There were a LOT more tools to buy than just $1500.

Originally Posted by snide

If Toni's stealership can't afford this, they're doing something wrong.



This is the program that isn't cheap.

I didn't say we couldn't afford it. We are a very large dealer (Chevy, Buick, GMC, Ford, Chrysler, Jeep, Ram Dodge), but to pay over $50,000 just to have the chance to sell a Corvette is far more than what it used to cost. Previously you had to buy around $4000 worth of tools and that was it. We're doing program 2, and sending 2 techs, 2 sales people, 1 manager, and the GM.