Target removing 'Baby Daddy' Father's Day cards

VITE1 · 06-13-2018, 2:08pm

http://www.foxnews.com/lifestyle/201...em-insult.html

Someone is in trouble

Quote:

Target is apologizing to offended customers after shoppers began slamming the retailer for offering "Baby Daddy" greeting cards ahead of Father’s Day, and after one Twitter user calling them “an insult to black fathers and a slap in the face to the African-American community as a whole.”

"We want all guests to feel welcomed and respected when they shop at Target," Joshua Thomas, a spokesperson for Target, shared in a statement to Fox News. "We were made aware of some concerns about this card last week and are working with our vendor to have it removed from Target stores.

"We appreciate the feedback and apologize. It’s never our intent to offend any of our guests with the products we sell."

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Target’s “Baby Daddy” cards first gained attention as early as May 31, when a shopper named Takeisha Saunders shared an image of the card to Facebook, claiming it was the only card the superstore offered featuring a black couple.

“You CANNOT be serious Target!!!! Really!!!?!!!!? This was the only Father’s Day card that featured a black couple!!!!!!” wrote Saunders, who confirmed to Fox News she found the card at a Target location in Rockwall, Texas.

A commenter on Saunders’ post later pointed out that the inside of the card did in fact use the words “husband” and “father,” as well as a greeting reading “Happy Father’s Day,” but Saunders said it doesn’t excuse the “Baby Daddy” text on the front.

“Ran it past the hubs and he would have been upset simply because of what the term generally means in our culture,” Saunders wrote. "It’s not sweet or nice. It’s a term used to describe a deadbeat or absent parent.

“Yeah it’s sweet on the inside but whomever created this card doesn’t know what it means,” she added of the card, which she said was produced by the American Greetings Corporation, and therefore not an exclusive item to Target.

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View image on TwitterView image on Twitter

LiciaYvette
@MsLiciaYvette
Seriously @Target???? Baby Daddy is not a term of endearment. This is an insult to black fathers and a slap in the face to the African-American community as a whole. There are plenty of black men that are EXCELLENT FATHERS, not “baby daddies”!!!

By June 12, other Target shoppers on social media claimed to have spotted the very same card at their local Target locations, with some echoing Saunders’ sentiment that “Baby Daddy” is not a nice term. Other commenters wondered what message Target intends to send simply by stocking the card.

Target became aware of shoppers' concerns and began the process of removing the cards from its stores prior to the latest complains, and later responded to a concerned shopper’s tweet with an apology early on Wednesday morning. At the time, however, the retailer did not confirm that the card was being pulled from shelves.

Taliah
@taliahpasha
12 Jun
So this is what @Target thinks about black families, that we have baby daddy’s and not father, SMH, this is why we have to start pulling our resources because we have to separate, come in to UNITY , and help ourselves and own our own stores pic.twitter.com/oUi852Uy1b

AskTarget
✔
@AskTarget
Thanks for sharing this with us. We assure you it is never our intention to offend our guests with the merchandise we provide. We sincerely apologize to anyone this particular card has offended. Please verify the store location this was displayed so we can share your feedback.

1:46 AM - Jun 12, 2018
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“Thanks for sharing this with us. We assure you it is never our intention to offend our guests with the merchandise we provide. We sincerely apologize to anyone this particular card has offended,” wrote a spokesperson for the AskTarget Twitter page, before asking the woman to “please verify the store location this was displayed so we can share your feedback.”

❤
@iamHURT_proof
Target got Baby Daddy cards for Fathers Day 🤣

6:50 PM - Jun 11, 2018
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LivingMyTruth
@LifewithA
Everyone mad at @Target for the baby daddy cards, but where were you for the baby mama cards for Mother’s Day? Just saying

6:56 AM - Jun 13, 2018
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Sara Ram
@druidanorth
@Target I think y’all should sell as many baby daddy cards as you like. The people commenting don’t realize the market just wasn’t for them. It’s not just black families. 😂😂

However, not all Target shoppers were as angered by the retailer’s controversial “Baby Daddy” cards, with some appearing to find them more amusing than offensive.

Still, Saunders tells Fox News she’s hoping to “shed some light” on why the cards are offensive.

“I understand Target did not make the cards,” said Saunders. “By posting my comment, I hoped to shed some light on why I was upset about it. I would hope that [American Greetings] and Target’s purchasers would become more aware of the items on their shelves and how they may not have the desired impact on the targeted demographic consumers,” she said.

A representative for American Greetings was not immediately available to comment.

Rob · 06-13-2018, 2:19pm

When my son and my daughter were born there are forms that have to be filled out at the hospital for things like social security, name, etc....

On those forms you have some free form boxes asking person filling out form and relationship to newborn child. For every form and for both children, I put relationship as "baby daddy"

snide · 06-13-2018, 2:34pm

Quote:

Originally Posted by Dixievet

When my son and my daughter were born there are forms that have to be filled out at the hospital for things like social security, name, etc....

On those forms you have some free form boxes asking person filling out form and relationship to newborn child. For every form and for both children, I put relationship as "baby daddy"

You're the whitest black dude I've ever met.

DAB · 06-13-2018, 2:35pm

you're a bad man.....

Sea Six · 06-13-2018, 2:42pm

Quote:

Originally Posted by Dixievet

When my son and my daughter were born there are forms that have to be filled out at the hospital for things like social security, name, etc....

On those forms you have some free form boxes asking person filling out form and relationship to newborn child. For every form and for both children, I put relationship as "baby daddy"

What did Baby Momma have to say about that?

DAB · 06-13-2018, 2:42pm

Quote:

Originally Posted by Sea Six

What did Baby Momma have to say about that?

no habla english?

slewfoot · 06-14-2018, 7:32pm

If the card is removed, what are all the ex wives going to buy for their kids to give to their deadbeat dads for Fathers Day?

MrPeabody · 06-14-2018, 7:53pm

The greeting card racks in stores are usually serviced by a vendor, and they should be blamed. Target did the right thing removing them when it was brought to their attention.