Out of touch, out of time: Budweiser at risk of losing shelf facings at stores

[Bill]

https://www.dailymail.co.uk/news/art...usch-exec.html

Bud Light is running out of time and could lose market share FOREVER: Brand will lose retail shelf space to Miller and Coors if they cannot reverse plunging sales, warns ex Anheuser-Bush exec

Anson Frericks says retailers will begin resetting shelf space in September
If Bud Light sales continue to lag, they could lose shelf space, he claimed
In the four weeks through May 20, Bud Light sales dropped 24.3% from last year

By Keith Griffith For Dailymail.com

Published: 17:06 EDT, 3 June 2023 | Updated: 17:14 EDT, 3 June 2023


If Bud Light sales continue to lag, the brand risks losing shelf space at major retailers to competitors and 'locking in' lower market share, a former Anheuser-Busch executive has claimed.

In recent weeks, Bud Light sales have been down roughly a quarter from a year ago, as the brand faces conservative backlash over an April marketing deal with transgender influencer Dylan Mulvaney.

Anson Frericks, the former US president of sales and distribution for St. Louis-based Anheuser-Busch, said that retailers such as Walmart and Kroger typically 'reset' their shelf space allocations in the spring and fall, based on sales data.

For the fall reset in September, 'they generally take sales data from April, May, June, July, and then based off of that data in that time period, they will reallocate shelf space,' he told DailyMail.com in a phone interview on Saturday.

If Bud Light sales continue to slump, 'that shelf space will be allocated to Miller Lite, Coors Light, Yuengling, and some of the other brands that have that have taken share from them,' he said.

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[Aerovette]

I wish they'd raise money by selling off some more of the brands they own.

[JRD77VET]

Bahahahaha

Good thing they thought thru their business model

[TheHammer]

well the trans queers that they pandered too better start drinking

[Steve_R]

Originally Posted by TheHammer

well the trans queers that they pandered too better start drinking

Hell, AB pissed them off too. How to destroy a brand in one easy lesson.

[JRD77VET]

Originally Posted by Steve_R

Hell, AB pissed them off too. How to destroy a brand in one easy lesson.

I'm quite sure there will be college courses taught on this brilliant business model

[LATB]

Coors is just as woke. Not sure about Miller?

[Steve_R]

Originally Posted by LATB

Coors is just as woke. Not sure about Miller?

Who cares? All three make shitty beer.

[LATB]

Originally Posted by Steve_R

Who cares? All three make shitty beer.

I don’t care.

[Louie Detroit]

I remember when Hostess went Tango Uniform and Wonder Bread lost its shelf space, they have never reappeared at some of the grocery stores I frequent.

[PLRX]

Originally Posted by Steve_R

Who cares? All three make shitty beer.

Those three are generic black & white beers. They put their label on it, but it's dollar general beer.

[DAB]

1. make beer
2. sell beer
3. profit

revised version:

1. make beer
2. something happens that any idiot could have foreseen would be bad to #3.
3. sell beer
4. beer is not selling boss
5. no profit, go broke.

[LATB]

Originally Posted by DAB

1. make beer
2. sell beer
3. profit

revised version:

1. make beer
2. something happens that any idiot could have foreseen would be bad to #3.
3. sell beer
4. beer is not selling boss
5. no profit, go broke.

But the bosses don’t go broke. They are all worth hundreds of millions of dollars.

[ZipZap]

Originally Posted by Louie Detroit

I remember when Hostess went Tango Uniform and Wonder Bread lost its shelf space, they have never reappeared at some of the grocery stores I frequent.

Wonder is a Bimbo brand...

[Louie Detroit]

Originally Posted by ZipZap

Wonder is a Bimbo brand...

In Mexico it is.

[Tikiman]

I went out to Tranheiser-Busch's website yesterday and hit the "Contact Us" button. I am something of a marketing genius and felt that I might be able to help them rescue their image and turn around these flagging sales. This is what I sent them.


Regarding your recent sales slump, have you guys considered doing a special advertisement showcasing pedophiles? Research has shown that democrats love their pedophiles nearly as much as they love their transvestites. Pedophiles reading story books to extremely young children while drinking Bud Light could improve your brand image and turn around these flagging sales.

Best of luck!

[Frankie the Fink]

The Bud Lite fiasco will be studied in marketing classes in business schools for decades.....all because some twit "woke" fake exec thought the "brand was in decline" and tried to spice things up and didn't know the brand's customer base whatsoever.

[LATB]

Originally Posted by Frankie the Fink

The Bud Lite fiasco will be studied in marketing classes in business schools for decades.....all because some twit "woke" fake exec thought the "brand was in decline" and tried to spice things up and didn't know the brand's customer base whatsoever.

I read (and heard) that they wanted to expand their customer base to include more women.

So of course the way you do this is use a man dressed like a little girl to appeal to women.
Simutainsely you alienate all the men who are already your customer base.

I understand this was the genius of a young woke female executive. With degrees in econofukup and basket weaving.

[Slo Yelo C5]

Originally Posted by LATB

I read (and heard) that they wanted to expand their customer base to include more women.

So of course the way you do this is use a man dressed like a little girl to appeal to women.
Simutainsely you alienate all the men who are already your customer base.

I understand this was the genius of a young woke female executive. With degrees in econofukup and basket weaving.

Her credentials were stellar.

Groton School
Harvard
Wharton MBA

Pretty unbelievable. What a dumb a** she is. The dam dumbest smart person I can think of.

[Louie Detroit]

Originally Posted by Slo Yelo C5

Her credentials were stellar.

Groton School
Harvard
Wharton MBA

Pretty unbelievable. What a dumb a** she is. The dam dumbest smart person I can think of.

She’s what you call an educated idiot.