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Old 02-04-2018, 11:17am   #1
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Default Marines seek young, tough recruits in Super Bowl ad

Interesting comments @ link.

https://www.yahoo.com/news/marines-s...-politics.html

WASHINGTON (AP) — For the first time in 30 years, the U.S. Marine Corps will air an ad during the Super Bowl, using an online-only spot Sunday to target a young, tough, tech-savvy audience for potential recruits looking for a challenge.

The high-powered, battle-heavy, 30-second ad shows Marines deploying from ships in amphibious vehicles, dropping bombs from aircraft and hurling a shoulder-launched drone into the air.

"It's not just the ships, the armor or the aircraft. It's something more. It's the will to fight and determination to win found inside each and every Marine that answers a nation's call," the announcer says, as the camera follows a squad of Marines storming off helicopters into a mock firefight while explosions erupt around them.

The goal, said Maj. Gen. Paul Kennedy, head of the Marine Corps Recruiting Command, is to reach young men and women who have faced and conquered challenges in their life, probably played physical sports such as wrestling or rugby, and have a bit of that fighting spirit.

Network television viewers of the game won't see the Marine spot. But those watching through online streaming services — which charge a fraction of the advertising price — will see it twice.

"I'm not trying to enlist fathers or mothers, I'm trying to enlist 18- to 24-year-olds," said Kennedy. "And they tend to be cord cutters. They take in entertainment differently and they tend to do it on a device rather than a television."

The Marine Corps would not provide the exact cost because the specific pricing is proprietary. But the online ad represents a savings of nearly 85 percent over the broadcast price. Thirty-second slots are going for more than $5 million for broadcast airtime alone. And the online ad — which can be viewed on www.marines.com — is expected to reach more than 20 million viewers.

As the military services struggle to meet recruitment goals in these times of low unemployment, they are competing for many of the same young people — physically fit high school graduates who can score 50 or higher on the military's aptitude test.

The Marine Corps is on target to meet its recruitment goal of about 38,000 for the budget year ending Sept. 30. But recruiters have historically found that the months of February through May are the toughest for finding new enlistments. By this time, many high school seniors have decided what they will do or what college they will attend.

So Kennedy is hoping the ad will reach some who may still be open to serving in the Marine Corps. Targeting the streaming broadcast has now become a more effective option as viewership online grows, he said, and is the best way to reach more young people while spending less money.

"I don't have unlimited funds," he said. "And this is probably the most-watched event, as we move into the toughest months of recruiting."

The visuals in the ad, he said, go to the heart of what Marines do, deliberately focusing on the fight rather than some of the intangibles such as the potential for paid college tuition, bonuses or other incentives. The images are designed to attract people who are tough and resilient — key words the Marines use repeatedly to describe the force.

The battle scenes were filmed on the West Coast with Marines participating in a military exercise called Dawn Blitz in order to show more realistic scenarios. The ad also shows Marines deployed on the USS Essex, an amphibious assault ship, which was off the California coast for training, to mimic a deployment near the shores of an adversary.

"This ad talks to the fighting spirit of young people that have come up through high school," Kennedy said. "We want young, tough, smart warriors that want to continue to seek challenges, and we're seeking them from men and women from all walks of life."
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Old 02-04-2018, 12:20pm   #2
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I have a great deal of respect for the Marines and all that they do. But, getting shot (at), being blown, burnt to bits is not much of a living. I have done my time in the military, but chose a path that would hopefully not get me killed. They are liable to have a tough time.
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Old 02-04-2018, 1:39pm   #3
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I have a great deal of respect for the Marines and all that they do. But, getting shot (at), being blown, burnt to bits is not much of a living. I have done my time in the military, but chose a path that would hopefully not get me killed. They are liable to have a tough time.


Even my dumbass at a young age realized the Army and Marines were often ground-pounders while the Navy often spent too much time out in the middle of an ocean. So, the AF was the way to go. It worked out too. The AF sent me to plenty of places. Some were shit-holes but then again plenty of trips were in places folks pay to visit.
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Old 02-04-2018, 1:43pm   #4
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Even my dumbass at a young age realized the Army and Marines were often ground-pounders while the Navy often spent too much time out in the middle of an ocean. So, the AF was the way to go. It worked out too. The AF sent me to plenty of places. Some were shit-holes but then again plenty of trips were in places folks pay to visit.
I was sooo close to joining the AF back in 1983.
I took the ASVAB, took the physical, and then decided to continue the college route.
I was dating my now wife and things would have been a lot different if I had joined.
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Old 02-04-2018, 1:53pm   #5
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I grew up with retired Marines and have a few who are good friends now. They are a special breed who have a different view on life.
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Old 02-04-2018, 2:01pm   #6
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I was sooo close to joining the AF back in 1983.
I took the ASVAB, took the physical, and then decided to continue the college route.
I was dating my now wife and things would have been a lot different if I had joined.
My first day of BMT, 26 Jan 1983. A day I learned you can't disappear in the middle of a crowd. I had tried to go incognito mode by standing directly in the middle of the assembled dudes as we exited the bus on arrival. The T-I, known to many as a Drill Instructor, marched his happy ass right up to me. He then had me play "Pick it up, put it down" with my one piece of luggage. Fun times.
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Old 02-04-2018, 2:06pm   #7
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My first day of BMT, 26 Jan 1983. A day I learned you can't disappear in the middle of a crowd. I had tried to go incognito mode by standing directly in the middle of the assembled dudes as we exited the bus on arrival. The T-I, known to many as a Drill Instructor, marched his happy ass right up to me. He then had me play "Pick it up, put it down" with my one piece of luggage. Fun times.
Damn....
If I actually followed through and joined, I may have been at that same place on that same day with you.
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Old 02-04-2018, 2:21pm   #8
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I'm boycotting the Marines if they spend money on a Superbowl ad.
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Old 02-04-2018, 2:27pm   #9
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I'm boycotting the Marines if they spend money on a Superbowl ad.
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Old 02-04-2018, 4:06pm   #10
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Most people in the military will never be even given the opportunity nor should they to go to combat. Only 20% of the Marine Corps is dedicated combat arms (the highest within the military) and only 12% of soldiers within the Army.

That said, both the mentioned services have post in bleak and undesirable parts of the USA and you'll be stationed there.
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Old 02-04-2018, 4:21pm   #11
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Most people in the military will never be even given the opportunity nor should they to go to combat. Only 20% of the Marine Corps is dedicated combat arms (the highest within the military) and only 12% of soldiers within the Army.

That said, both the mentioned services have post in bleak and undesirable parts of the USA and you'll be stationed there.
I once went to a 90th birthday party for a WWII Marine veteran. I asked him where he was during the war. He said "At a depot in Barstow for the entire war. Sorry, that's all I got."
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Old 02-05-2018, 8:47am   #12
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I retired out of the USMC twelve years ago. I don’t keep up with things like I used to, but we nearly always had to turn people away. There is a special breed of cat who seeks what the USMC offers and for the most part, there have been more of them than needed during any given year.
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Old 02-05-2018, 9:02am   #13
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I once went to a 90th birthday party for a WWII Marine veteran. I asked him where he was during the war. He said "At a depot in Barstow for the entire war. Sorry, that's all I got."
'66, one month and one day in the Army, as the Captain was signing my discharge papers, I said that I could still fly a desk for them....he said he had no choice because of medical crap.....and records and shit.....

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Old 02-05-2018, 9:04am   #14
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I retired out of the USMC twelve years ago. I don’t keep up with things like I used to, but we nearly always had to turn people away. There is a special breed of cat who seeks what the USMC offers and for the most part, there have been more of them than needed during any given year.
That's because you guys have the best uniforms. I worked with Marines at Concord Weapons Station in CA. They had the Q area security. They HATED working for us in the USN.
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Old 02-05-2018, 10:31am   #15
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I won’t deny that people take note of the uniform. Females especially. I joined because I wanted to wear the uniform, travel the world, and screw exotic women in exotic places. Mission acccomplished.
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Old 02-05-2018, 10:38am   #16
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I won’t deny that people take note of the uniform. Females especially. I joined because I wanted to wear the uniform, travel the world, and screw exotic women in exotic places. Mission acccomplished.


When I got into my teens I found out if I got just the right amount of booze into my father and godfather, both retired marines, I'd hear all sorts of good R&R ( Or I&I as they called it) stories.
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Old 02-05-2018, 11:00am   #17
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My Dad, career Army (WWII & Korea)
My uncle, Army (WWII)
Me, USAF, USCG
Son, career Army, still serving (Korea, Bosnia, Iraq x2)

Yeah I wussed out, liked my creature comforts.
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