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Old 04-09-2016, 9:06am   #35
SnikPlosskin
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Henry,

I would recommend you pursue a more rigorous process to name your company. You are creating a trademark and brand that will become very valuable - and disastrous to change if you get it wrong. (for example, if you don't do a trademark search and end up in court for infringement.)

You will be putting a lot of time, energy and work into making your brand represent the business. The name should communicate the value of the business, be memorable and simple. You'll want to check and see if the URL is available too.

Brainstorming is a good start. But only part of the process.

Once you have a list of possibilities, you'll want to do a trademark search TESS -- Error to see if anyone owns the name (if they do, and it's a similar kind of business - scratch it off your list).

Don't try to be too clever or make obscure puns. Think about the connotation of the words and what you want to communicate (fun? refreshing? rich? old fashioned? Home made? ????)

There is a food truck business that serves gourmet hotdogs called "The Evil Wiener" -

Great example of a solid brand name that has personality.
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