Quote:
Originally Posted by aerovette
It actually comes from a Marketing class I took many years ago that spent a great deal of time dissecting ads to determine the real meaning and how to choose words which are not lies, but are not fact. The intention being that they infer facts.
Such as: "Makes hair feel healthier after just one wash". Your hair is NOT healthier at all. It "feels" healthier though.
Or diet foods that guarantee weight loss when used with an exercise program.
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No toothpaste will make your teeth whiter (they all make your teeth equally white). Nothing brings pain relief faster (they’re all equally fast). Act now before it’s too late (too late for what?).