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Originally Posted by Will
Creator of the GIF says it's pronounced "JIF" with a J-sound.
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What the hell does he know?
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Don't care. It's pronounced with a G-sound, now and forever. 
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Of course it is. That's why back in the dark ages, when worms and viruses were first being spread around among personal computers, the saying was "Beware of Geeks bearing gifs". That saying doesn't work if it has a "j" sound.