05-16-2021, 9:33am
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#37
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A Real Barner
Points: 55,374, Level: 100 |
Join Date: Jan 2011
Location: So. IN
Posts: 43,773
Thanks: 29,186
Thanked 3,199 Times in 2,014 Posts
Gameroom Barn Bucks: $3632152
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Quote:
Originally Posted by RedLS1GTO
Rather than starting another thread, I'm going to piggyback on this one.
@ Giraffe and other "Harley Guys" I have a question. As is known, I own a powersports dealership. We're still among the smaller shops. It isn't a shady joint. Decent showroom, good equipment, nice bikes (no barrel rolled garbage). We have a very good local reputation that keeps growing. I can sell sportbikes without trying. Metric cruisers sell as fast as I get them. I sell more Sportsters than you can imagine. But other H-D bikes ... not so much.
Under $10k H-D bikes are good. Dynas go quickly, specifically Street Bob and Wide Glide. 06-07-08 full size bikes (Ultra, Electra Glide Classic, Heritage, etc) go fairly quickly. But... newer Harleys I simply cannot freaking sell. Price simply doesn't matter. As an example, I have 2 right now. I have a 2014 Ultra Limited and a 2017 Road King. Both are immaculate, clean bikes. The Road King is loaded with goodies including the "hard candy" paint with a whopping 6,800 miles on it. Both are priced literally thousands of dollars cheaper than damn near identical used bikes at the H-D dealer a mile away and yet they sit here while H-D rolls them out the door.
My question is this: I offer in most cases way better financing, lower down payments, and lower priced bikes. Why do higher dollar H-D buyers walk into a H-D dealer and pay what they have to know is a premium price? What (if anything) would make you walk into my smaller shop and buy one from me instead?
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They probably want to say "I paid this much for my HD"
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