Marketing is the most misunderstood and badly done portion of any company. The majority of people can't understand or willfully ignore the most basic of facts around it. They couldn't do the job themselves, yet think hiring somebody is over-priced. Then often bully the marketing people to use their ideas instead so they can blame the marketeers and fire them later.
Getting out will be good for the better part of your soul. You have a back up to go to already, that's 90% of the battle. As for music, being a musician is the main place you don't make money in the industry. EVERYBODY gets paid before the musicians do. I used to have many major friends that were pros, and the ones that didn't ignore their surroundings were horrified at how much everybody else made off them. Had a friend who fronted a major MTV generation band tell me he went out for a night with a buddy who had been a roadie for him from the beginning. In the rain he crowded the ATM and happened to see the guy's balance. He admitted it and then asked where the guy got all the money. The guy said, "From you. You paid me, and I've been Union since day one. Don't you know how much you pay people???". It almost killed him when he found out.
Had another friend who recently passed that started at distribution and was worth a fortune. Our conversations the last few years before her passing were eye opening.
The money in music is everywhere except playing it...sadly. Good luck in your upcoming change!!!!!!!
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