Yellow sports cars rock. Friend of mine with a significant car collection says his yellow Ferrari gets more thumbs up than any of his other cars including black and silver F cars
https://www.iseecars.com/car-color-study
A vehicle’s color can have a substantial impact on how quickly it loses value, with the highest depreciating color losing nearly four times the value compared to the lowest
Popular colors, including white, black, and silver, have minimal impact, meaning they won’t hurt resale value but they also won’t help a vehicle maintain its value
Some of the most beneficial colors for retaining value, including yellow and orange, may surprise consumers
A car’s color can help or hurt its resale value, according to a recent analysis by iSeeCars.com. After comparing prices of more than 650,000 recently sold three-year-old used cars, iSeeCars determined the average three-year vehicle depreciation rate by car color.
“A vehicle’s color is among the primary considerations after shoppers have decided on a make and model,” said iSeeCars Executive Analyst Karl Brauer. “With depreciation being the largest cost of vehicle ownership, consumers should carefully consider their color choice–especially if they plan on selling their vehicle.”
Vehicle Depreciation by Car Color
Bold colors tend to hold their color best, while common colors depreciate at a rate close to average.
Vehicle Depreciation by Car Color (ranked by lowest to highest % depreciation) - iSeeCars
Rank Color 3-year % Depreciation $ Difference from MSRP Compared to Overall Avg
1 Yellow 4.5% $3,155 0.3x
2 Orange 10.7% $3,825 0.7x
3 Purple 13.9% $5,461 0.9x
4 Red 14.0% $5,399 0.9x
5 Green 14.0% $5,596 0.9x
6 Blue 14.3% $5,582 1x
7 Gray 14.3% $5,635 1x
9 Beige 14.4% $5,960 1x
10 Silver 14.8% $5,499 1x
Overall Average 15.0% $6,096 1x
11 White 15.5% $6,490 1x
12 Black 16.1% $6,993 1.1x
13 Gold 16.7% $6,719 1.1x
14 Brown 17.8% $7,642 1.2x
Overall, yellow is the vehicle color that holds its value best, depreciating 70 percent less than the average vehicle. “Yellow is among the least popular car colors with the lowest vehicle share and is commonly a color for sports cars and other low-volume vehicles that hold their value relatively well,” said Brauer. “Because yellow vehicles are so novel in the secondhand marketplace, people are willing to pay a premium for them.”