That's what the experts say. "These jeans are maybe a year old and have yet to see a washing machine." Levi Strauss CEO Chip Bergh said of the pair he wore during a chat onstage.
He recommended spot cleaning jeans with a sponge or toothbrush and a bit of detergent, then air drying. He says you should very seldom machine wash denim.
Designer Tommy Hilfiger has made similar comments. And CNN's Anderson Cooper told style expert Stacy London two years ago that he washes his jeans very rarely.
Don't machine wash your jeans, says Levi's CEO - CNN.com
We should all get used to stinking?