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View Full Version : Redbox Increasing Blu-ray Distribution; Transp Secretary Says No In-Car Restrictions


Mike Mercury
03-10-2011, 9:42am
Coinstar CFO: Redbox Upping Blu-ray Footprint
Redbox is increasing the number of Blu-ray Disc titles in kiosks, in addition to incorporating user-interfaces that enable consumers to view either high-definition or standard-definition rentals, the CFO of parent Coinstar Inc. said.

Speaking March 9 at the Wedbush 2011 Technology, Media & Telecommunications Conference in New York, Scott Di Valerio said Redbox would up Blu-ray kiosk penetration to more than 10%, with title selections based on the most popular genres and total market demand.

The CFO said Redbox management had expected Blu-ray to do better in the fourth quarter and, as a result, has taken steps to better understand the format, including determining what new high-definition releases make the best rentals — typically action films.

“What we’re really trying to do is focus on genres that are more rentable from a Blu-ray perspective, and buying at the right [purchase] levels so we can get the levels of turns needed on those discs,” Di Valerio said.

He said the $1.50 daily rental price for Blu-ray remained attractive to consumers while providing superior margins as well.

“We are very bullish on the Blu-ray opportunity and think it is certainly accretive.”

The executive shed little new insight on efforts to roll out a streaming platform with a third-party partner other than to say it would happen this year.

“We are continuing those discussions … and we have said we will launch a service in 2011, and we are on track for that,” Di Valerio said.

The executive said Redbox is adding 5,000 to 6,000 new kiosks in 2011 to an install base of 30,000 units in 26,000 retail locations nationwide at the end of 2010. Di Valerio said 60% of the U.S. population lives within a five-minute drive from a Redbox kiosk.

The executive said Redbox continued to work on product management — an issue the company said undermined fourth-quarter results. DiValerio said “more robust” analysis on disc inventories and product performances continue, while adjusting purchasing more in line with consumer trends.

He said the data would help with title and quantity purchase decisions typically made six to eight weeks before a movie is put into a kiosk.

“We do a post-mortem on every DVD that is in our kiosk to try and determine how it performed,” DiValerio said.

Redbox ended 2010 with a customer base of 31 million active credit cards, 8 million unique monthly visitors to its website, 1.77 million Facebook friends, a 23 million-member e-mail list (Redbox communicates directly with 16 million to 17 million of them weekly), 3.1 million iPhone apps downloaded, a 1.9 million SMS text list, 82% brand awareness and 81% brand advocacy.

“People love the value of it,” Di Valerio said.
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Transportation Secretary Says No In-Car Restrictions For Now
The U.S. secretary of transportation said Tuesday that the government does not plan to recommend restrictions on in-vehicle technology until further research has been done.

According to the Detroit News, Secretary of Transportation Ray LaHood told reporters that the National Highway Traffic Safety Administration is currently investigating whether such products as Ford's Sync and hands-free cell phones provide a distraction to drivers.

"Until we have some good data on some of these systems, which we're studying right now, we can't really say for certain," LaHood told the reporters, the News said.

LaHood last October drew controversy when he said that NHTSA research underway at the time could lead to a ban on any use of mobile phones while driving.
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thkauffman
03-10-2011, 9:48am
Good to hear Redbox is going more Blu-ray. How long before they disappear, too? I imagine it will be a while. At least until true streaming or downloadable 1080p happens...

Yerf Dog
03-10-2011, 10:11am
Guess I'll have to pick up a Bluray burner pretty soon.

G8rDMD
03-10-2011, 10:55am
Good to hear Redbox is going more Blu-ray. How long before they disappear, too? I imagine it will be a while. At least until true streaming or downloadable 1080p happens...

:iagree: I love Redbox (and pink too :leaving:). Can't beat $1 or $1.5 for a movie rental (unless it's Netflix free streaming). I hope BR's stay viable for awhile longer, I love the 1080P and awesome audio quality :dance:

Mike Mercury
03-10-2011, 11:12am
I think their kiosks will be around a while though. Some folks might not be able to justify a monthly bill for streaming (ie. Netflix) but can justify splurging $1/$1.50 on a movie on their way in/out of McDonalds, Walmart, etc...

ding... ding... ding; winner !

Also, DVD "flip disks" are soon to be available... the Blu-ray version on one side... the standard DVD on the other. This will allow a RedBox to hold more titles.

Joecooool
03-10-2011, 11:13am
With Vuse and a PS3, I haven't rented a movie in almst two years.

thkauffman
03-10-2011, 11:15am
ding... ding... ding; winner !

Also, DVD "flip disks" are soon to be available... the Blu-ray version on one side... the standard DVD on the other. This will allow a RedBox to hold more titles.

Now THAT is a fantastic idea.

Yerf Dog
03-10-2011, 11:45am
With Vuse and a PS3, I haven't rented a movie in almst two years.

Vuze?