99 pewtercoupe
02-17-2015, 8:18pm
What do you think she will have to say to Spence? :bigears:
Barbie?s comeback plan: Include more diversity, and a voice - Fortune (http://fortune.com/2015/02/17/barbies-comeback-plan/)
78 new Barbies will hit retail shelves by the end of the year.
Barbie will be a lot more vocal — and also feature greater diversity — in 2015, as Mattel ( MAT -0.79% ) aims to make the underperforming iconic doll a more popular item in girls’ toy boxes.
The toymaker debuted the toy company’s latest Barbie plans at New York Toy Fair this week, an event that’s meant to give retailers, journalists and analysts an early look at what’s to come from the toy industry later in the year. The line includes a talking doll, called “Hello Barbie,” and a diverse range of Barbies that feature dolls with African-American, Asian, and mixed race features.
Barbie’s new look, which also included superhero themed assortment, comes after Mattel has reported three years of declining sales for the doll. Sales have been pressured by the success of Disney’s ( DIS -0.05% ) “Frozen” line. Weak sales of Barbie and Fisher-Price, as well as a poor stock performance in recent years, led Mattel to oust its chief executive earlier this year.
Barbie?s comeback plan: Include more diversity, and a voice - Fortune (http://fortune.com/2015/02/17/barbies-comeback-plan/)
78 new Barbies will hit retail shelves by the end of the year.
Barbie will be a lot more vocal — and also feature greater diversity — in 2015, as Mattel ( MAT -0.79% ) aims to make the underperforming iconic doll a more popular item in girls’ toy boxes.
The toymaker debuted the toy company’s latest Barbie plans at New York Toy Fair this week, an event that’s meant to give retailers, journalists and analysts an early look at what’s to come from the toy industry later in the year. The line includes a talking doll, called “Hello Barbie,” and a diverse range of Barbies that feature dolls with African-American, Asian, and mixed race features.
Barbie’s new look, which also included superhero themed assortment, comes after Mattel has reported three years of declining sales for the doll. Sales have been pressured by the success of Disney’s ( DIS -0.05% ) “Frozen” line. Weak sales of Barbie and Fisher-Price, as well as a poor stock performance in recent years, led Mattel to oust its chief executive earlier this year.