Bill
10-03-2013, 3:11pm
Submarine breaks the surface of a Milan STREET... in a clever marketing stunt that left bystanders completely baffled
By Daily Mail Reporter
PUBLISHED: 06:10 EST, 2 October 2013 | UPDATED: 10:03 EST, 2 October 2013
The people of Milan awoke to find something a little strange yesterday morning.
Just off of Via dei Mercanti, near the heart of the old city, a submarine had apparently pushed its way through the paving stones and damaged a nearby car.
The road's shattered surface lay piled up around, with baffled firefighters looking on. Meanwhile, sailors clambered down from the lost submarine's tower to meet emergency crews at the scene.
But where did it come from? The submarine emerged just off Via dei Mercanti, near the heart of Milan's busy old town
In case you haven't guessed already, it was, of course, an ambitious publicity stunt.
Workers for Europ Assistance IT, an insurance group based in Italy, had come to the street early in the morning to construct the fake submarine.
The installation was erected to promote the firm's 'Protect Your Life' campaign.
Read more: Submarine breaks surface of Milan STREET in marketing stunt that left bystanders baffled | Mail Online (http://www.dailymail.co.uk/news/article-2441457/Submarine-breaks-surface-Milan-STREET-marketing-stunt-left-bystanders-baffled.html#ixzz2ggveEdJi)
Follow us: @MailOnline on Twitter | DailyMail on Facebook
I've got to admit....that's a winning ad campaign.
By Daily Mail Reporter
PUBLISHED: 06:10 EST, 2 October 2013 | UPDATED: 10:03 EST, 2 October 2013
The people of Milan awoke to find something a little strange yesterday morning.
Just off of Via dei Mercanti, near the heart of the old city, a submarine had apparently pushed its way through the paving stones and damaged a nearby car.
The road's shattered surface lay piled up around, with baffled firefighters looking on. Meanwhile, sailors clambered down from the lost submarine's tower to meet emergency crews at the scene.
But where did it come from? The submarine emerged just off Via dei Mercanti, near the heart of Milan's busy old town
In case you haven't guessed already, it was, of course, an ambitious publicity stunt.
Workers for Europ Assistance IT, an insurance group based in Italy, had come to the street early in the morning to construct the fake submarine.
The installation was erected to promote the firm's 'Protect Your Life' campaign.
Read more: Submarine breaks surface of Milan STREET in marketing stunt that left bystanders baffled | Mail Online (http://www.dailymail.co.uk/news/article-2441457/Submarine-breaks-surface-Milan-STREET-marketing-stunt-left-bystanders-baffled.html#ixzz2ggveEdJi)
Follow us: @MailOnline on Twitter | DailyMail on Facebook
I've got to admit....that's a winning ad campaign.